Why is THE4POINTS logo so powerful as an evangelistic tool?
• First and foremost we believe it's not a good
idea, it's a God idea! All the aspects that make it
so powerful were not engineered, they were discovered. It
has been more like opening a present than designing something.
• The symbol is cryptic and difficult to understand
until you know it's meaning. This helps create the intended
response & opportunities to share your faith as people
ask you the meaning.
• The logo looks like an equation i.e. heart times cross
is what? This also helps to generate intrigue and provoke
that all important question.
• Once explained, the meaning is so simple that it is
easily remembered making it an ideal way of helping people
remember this balanced representation of the gospel of Jesus.
It is particularly effective with new Christians & youth
where images communicate so much better than words!
• The four points are a full and balanced overview of
the gospel helping prevent communication of a limited or incomplete
message. It begins, and is founded on, the need to
know God's love. It tackles the need to accept our own
sin and it's consequences. It reveals the solution,
God's plan for salvation through the cross, and all
importantly, it does not compromise on the need for every
individual to make a personal choice to follow Jesus as Lord
• The logo is universal i.e. the symbols and their meaning
are recognised and understood in almost every country &
language on the earth.
• With it's simple, graphic, PlayStation-like
symbols, the logo is very cool (so we have been repeatedly
told!) so people like to wear it.
All THE4POINTS products have been designed and chosen to be
highly visible & striking so as to generate opportunities
to share your faith whether through personal evangelism in
your day to day life, or through any form of evangelistic